THE CLIENT
Rescue by LogMeIn is an industry-leading remote support software.
THE BRIEF
Rescue was sponsoring the Grand Prix in Boston and wanted to run a related campaign comparing the speed of their product to its competitors, with the key goal being to get users to sign up for a trial.
SOLUTION
Identify the key value propositions Rescue has over its competition using findings from their recently conducted Qualitest reports and create a landing page where users will come from banner ads highlighting rescue speed over it competitors.
UX DESIGN TECHNIQUES
Axure wireframes | Prototyping
TOOLS
Pen & Paper | Axure
TEAM
Creative director, strategist, UX designer, visual designer, account executive and project manager. I was the UX designer.
DURATION
1 week project.