Hello, I'm Arisa
As a UX designer, I am passionate about creating simple solutions to complex problems. Empathy for humans and their experiences deeply motivates me and I consider my greatest strength the ability to approach design leading with "why".
To help improve Zipcar's NPS score and lower their call center costs, designed an ongoing member education program to help answer user questions and alleviate pain points.
In an effort to capture some of their competitor's marketshare, designed a landing page for BoldChat highlighting their benefits over their competitor.