THE CLIENT

BoldChat by LogMeIn is an industry-leading live chat solution. 

THE BRIEF

To take advantage of their competition's recent misstep in their billing practices, BoldChat wanted to release a campaign targeting users' pain points, highlighting their value over their competitor. 

SOLUTION

Identify the primary cause of pain, evaluate message against competitor and develop a landing page highlighting how BoldChat is better with an offer to sign up for a free demo. 

UX DESIGN TECHNIQUES

Axure wireframes

TOOLS

Pen & Paper | Axure

TEAM

Creative director, strategist, UX designer, visual designer, account executive and project manager. I was the UX designer.

DURATION

1 week project.

Deliverables