BoldChat by LogMeIn is an industry-leading live chat solution.
To take advantage of their competition's recent misstep in their billing practices, BoldChat wanted to release a campaign targeting users' pain points, highlighting their value over their competitor.
Identify the primary cause of pain, evaluate message against competitor and develop a landing page highlighting how BoldChat is better with an offer to sign up for a free demo.
UX DESIGN TECHNIQUES
Pen & Paper | Axure
Creative director, strategist, UX designer, visual designer, account executive and project manager. I was the UX designer.
1 week project.